Posts Tagged ‘ Google Search ’ really pushing QR Codes

How do you know that a technology is beginning to take off ? Google does something with it, thats how. After Twitter, the importance of the length of a webpage URL needed some real looking at, because you would get only 140 characters to include the URL and your message, hence the birth of the URL Shortness. Needless to say Google thought it was a good idea and came up with a similar service called Its been shown below that it is indeed one of the best services available out there. That is the first piece of the jigsaw.


QR Code is something that Google has showed interest in from getting it onto the Google maps for businesses, to now a URL shortening service which generates QR codes for the shortened code. For those of you who don’t recall, a QR (“quick response”) code is a square barcode that makes getting URLs, location coordinates, any text or contact information onto a phone fast. With a barcode scanner app installed, you just point your phone’s camera at the code to read its contents.

If you’re already using to shorten your URLs, simply add .qr to the end of a shortened URL and it’ll instantly generate a QR code for you.

Once you’ve got your shortened URL—like, which points to Lifehacker’s home page—just append .qr like so:

…and you’ve got your personal QR code. Not bad.

Note: To use to shorten URLs, you need to be using the Google Toolbar, or you can point your browser here . You can also check out my previous post about QR Codes here.

How does Google do it ??

Google is the one company that people dream of working, and they just make it like a “kid in a candy store” feeling for everyone who gets to peek into anything Google. Arguably one of the most technologically advanced company on the planet. Everyone likes Google, (of course there are those who hate it for privacy issues etc) and nearly everyone I know uses at least one product from them. The Search Engine being the most popular. How do they do it ? well, Google has a lot of Data Centers which do the searching, mapping, document processing, productivity management, Chatting, waveing and tonnes of other things, and present it through our web browsers to us.

A data center is a fancy name for a warehouse-like building that contains thousands of servers. Because these servers consume a lot of electricity, there is a great deal of electrical equipment required to bring the power to the servers, including equipment to provide power in the case of a utility power failure. Typically 10-20% of the incoming power is lost in this machinery. We first focused on streamlining this equipment with a goal of eliminating most of the waste.

Google’s data centers are the object of great fascination, and the intrigue about these facilities is only deepened by Google’s secrecy about its operations. After years of secrecy, Google held its “Data Center Efficiency Summit” last year, where the company showed off one of its Data Centers and custom web servers – all in a bid to evangelize for energy efficiency. The green angle means that everything has been planned for optimum power use, from the 1AAA shipping containers (sporting over a thousand servers each) that make up the core of its operations, to the servers themselves – each containing its own 12-volt UPS. This design is said to boast a staggering 99.9 percent energy efficiency, as opposed to a standard centralized UPS setup which at best would only score 95 percent. According to CNET, these are efficiency levels that the Environment Protection Agency of America doesn’t envision as practical until at least 2011.

Check out some of the videos below where Google shows off its Data Center capabilities and innovations

Google believes its data center operations give it a competitive advantage, and says as little as possible about these facilities. The company believes that details such as the size and power usage of its data centers could be valuable to competitors. Google says this data center has slots for over 45,000 servers in 45 containers.

Leading from the front Google is one of those companies who has grown to the size it is because of the love of its fans and also because they always make the right moves into the market. From energy efficient Data centers to giving away profits of the previous years to rebuild crumbling economies, they are really telling companies how to be socially responsible. (We’ll let go of all the privacy issues for the time being)

Also worth a look is the tour of Google’s water treatment facility. Google uses water to cool the hot air the servers produce. Most Google data centers use chillers to cool the water by refrigeration, but one data center in Belgium is experimenting with the use only of the less power-hungry evaporative cooling.

For more information regarding Google Data Centers Check out the link here.

Google Search .. you dont know anything

Having used Google search for more than 10 years now, I was really surprised when a friend of mine said you dont really know the power of the Google Search unless you know what you can do with it. These are 7 tricks with Google Search results that I am most comfortable with and use a lot. Together I think they represent the apex of the grand possibilities associated with Google search manipulation tricks and hacks.

1.  Find the Face Behind the Result – This is a neat trick you can use on a Google Image search to filter the search results so that they include only images of people.  How is this useful?  Well, it could come in handy if you are looking for images of the prominent people behind popular products, companies, or geographic locations.  You can perform this search by appending the code &imgtype=face to the end of the URL address after you perform a standard Google Image search.

  • Examples (notice the differences in each URL):
    • Image Search for Google vs. Faces Behind Google Image Search
    • Image Search for Digg vs. Faces Behind Digg Image Search
    • Image Search for California vs. Faces Behind California Image Search

2.  Google + Social Media Sites = Quality Free Stuff – If you are on the hunt for free desktop wallpaper, stock images, WordPress templates or the like, using Google to search your favorite social media sites is your best bet.  The word “free” in any standard search query immediately attracts spam.  Why wade through potential spam in standard search results when numerous social media sites have an active community of users who have already ranked and reviewed the specific free items that interest you.  All you have to do is direct Google to search through each of these individual social media sites, and bingo… you find quality content ranked by hundreds of other people.

  • Examples:
    • free “desktop wallpaper”
    • free “wordpress templates”
    • free “stock images”
    • free “ringtones”
    • free icons

3.  Find Free Anonymous Web Proxies – A free anonymous web proxy site allows any web browser to access other third-party websites by channeling the browser’s connection through the proxy.  The web proxy basically acts as a middleman between your web browser and the third-party website you are visiting.  Why would you want to do this?  There are two common reasons:

  • You’re connecting to a public network at a coffee shop or internet café and you want privacy while you browse the web.  You don’t want the admin to know every site you visit.
  • You want to bypass a web content filter or perhaps a server-side ban on your IP address.  Content filtering is common practice on college campus networks.  This trick will usually bypass those restrictions.

There are subscription services and applications available such as TOR and paid VPN servers that do the same thing.  However, this trick is free and easy to access from anywhere via Google.  All you have to do is look through the search results returned by the queries below, find a proxy that works, and enter in the URL of the site you want to browse anonymously.

  • Examples:
    • inurl:”nph-proxy.cgi” “start using cgiproxy”
    • inurl:”nph-proxy.cgi” “Start browsing through this CGI-based proxy”

4.  Google for Music, Videos, and Ebooks – Google can be used to conduct a search for almost any file type, including Mp3s, PDFs, and videos.  Open web directories are one of the easiest places to quickly find an endless quantity of freely downloadable files.  This is an oldie, but it’s a goodie!  Why thousands of webmasters incessantly fail to secure their web severs will continue to boggle our minds.

  • Examples:
    • Find Music: -inurl:(htm|html|php) intitle:”index of” +”last modified” +”parent directory” +description +size +(wma|mp3) “Counting Crows”
    • Find Videos: -inurl:(htm|html|php) intitle:”index of” +”last modified” +”parent directory” +description +size +(mpg|wmv) “chapelle”
    • Find Ebooks: -inurl:(htm|html|php) intitle:”index of” +”last modified” +”parent directory” +description +size +(pdf|doc) “george orwell 1984″

5.  Browse Open Webcams Worldwide – Take a randomized streaming video tour of the world by searching Google for live open access video webcams.  This may not be the most productive Google trick ever, but it sure is fun!  (Note: you may be prompted to install an ActiveX control or the Java runtime environment which allows your browser to view certain video stream formats.)

  • Examples:
    • Axis Webcams: inurl:/view.shtml or inurl:view/index.shtml
    • Cannon Webcams: sample/LvAppl/
    • MOBOTIX Webcams: control/userimage.html
    • FlexWatch Webcams: /app/idxas.html
    • JVC Webcams: intitle: intitle:”V.Networks [Motion Picture(Java)]”

6.  Judge a Site by its Image – Find out what a site is all about by looking at a random selection of the images hosted on its web pages.  Even if you are somewhat familiar with the target site’s content, this can be an entertaining little exercise.  You will almost surely find something you didn’t expect to see.  All you have to do is use Google’s site: operator to target a domain in an image search.

  • Examples:
    • Digg in Images
    • Wired in Images
    • Reddit in Images

7.  Results Based on Third-Party Opinion – Sometimes you can get a better idea of the content located within a website by reading how other websites refer to that site’s content.  The allinanchor: Google search operator can save you large quantities of time when a normal textual based search query fails to fetch the information you desire.  It conducts a search based on keywords used strictly in the anchor text, or linking text, of third party sites that link to the web pages returned by the search query.  In other words, this operator filters your search results in a way such that Google ignores the title and content of the returned web pages, but instead bases the search relevance on the keywords that other sites use to reference the results.  It can add a whole new dimension of variety to your search results.

  • Examples (notice the added variety between search results):
  • allinanchor:”google hacks” vs. basic search for Google hacks
  • allinanchor:”wordpress exploits” vs. basic  search for WordPress exploits

Bonus Material:

  • link:URL = lists other pages that link to the URL.
  • related:URL = lists other pages that are related to the URL.
  • “search term = restricts search results to the given domain.
  • allinurl:WORDS = shows only pages with all search terms in the url.
  • inurl:WORD = like allinurl: but filters the URL based on the first term only.
  • allintitle:WORD = shows only results with terms in title.
  • intitle:WORD = similar to allintitle, but only for the next word.
  • cache:URL = will show the Google cached version of the URL.
  • info:URL = will show a page containing links to related searches, backlinks, and pages containing the url. This is the same as typing the url into the search box.
  • filetype:SOMEFILETYPE = will restrict searches to that filetype
  • -filetype:SOMEFILETYPE = will remove that file type from the search.
  • “” = shows you how many pages of your site are indexed by google
  • allintext: = searches only within text of pages, but not in the links or page title
  • allinlinks: = searches only within links, not text or title
  • WordA OR WordB = search for either the word A or B
  • “Word” OR “Phrase” = search exact word or phrase
  • WordA -WordB = find word A but filter results that include word B
  • WordA +WordB = results much contain both Word A and Word B
  • ~WORD = looks up the word and its synonyms
  • ~WORD -WORD = looks up only the synonyms to the word