Posts Tagged ‘ advertising ’

IPL 3 : Cricket in between Advertisements

[tweetmeme] India, the country where cricket is a religion and Sachin Tendulkar is sort of a God. I guess there have been better introductions for it, but through the IPL India is going to be known mostly as a cricket crazy nation. We are all fans of the game, me well I am not a fanatic although am an avid follower when the hectic schedules allow for them. And even for me the new edition of the IPL seems more commercialized than just a cricketing platform. The worst thing however is that my love for the game will not allow me not to watch this shamble.

The popularity of IPL in India is not really deniable, however the cow can be milked only so much. Looking at some of the figures for the money pocketed from the games so far, it seem that the organisers are going all out to monetize the game as much as possible. In IPL season one, each franchisee got Rs 25 crore from IPL as its share of the central pool. Last season that was risen to Rs 67.50 crore each. The BCCI profit also jumped to Rs 477 crore from Rs 350 in the season two compared to season one.

The portion of TV revenues to be distributed among the teams is due to fall to 70 percent this year from 80 percent. The Board of Control for Cricket in India (BCCI), the owner of the IPL, will keep the rest and in 2011, it will be 60 percent. So this means a lot of money for the BCCI already overflowing locker. This apart, franchises get an average earn about 16 crore through gate receipts, in-stadia advertising, merchandise sales, and media tie-ups. There is a lot to gain for any millionaire who set sights on the IPL. No wonder the following amounts were paid for the auctions for the second edition of the IPL

  • 111.9 million by industrialist Mukesh Ambani for Mumbai Indians.
  • 111.6 million by liquor and airline tycoon Vijay Mallya for Bangalore Royal Challengers.
  • 107 million by newspaper group Deccan Chronicle for the Hyderabad-based Deccan Chargers.
  • 91 million by BCCI secretary and businessman N. Srinivasan for Chennai Super Kings.
  • 84 million by business group GMR Holdings to buy Delhi Daredevils.
  • 76 million by Bollywood star Preity Zinta and her friends for Kings XI Punjab.
  • 75 million by Bollywood star Shahrukh Khan for Kolkata Knight Riders.
  • 67 million by Emerging Media group, partly owned by Lachlan Murdoch, for Rajasthan Royals.

Only recently, Manchester City owners have expressed in buying an IPL franchise. I won’t be surprised if the Bollywood actors who own franchises sell them to foreign investors in the years to come. Lalit Modi has already signed deals with YouTube to stream all IPL games for free in every country except the US.You can access it at http://www.youtube.com/ipl.  There have also been some icons created through the IPL advertising, The zoozoo’s are an example that everyone will relate to.

However, In a bid to get more of a advertising window, the format of the game is constantly changing, from strategic time outs changed from one to 3 shorter ones, and in stadia advertising being shown on the televised version, to more lables on the players’ clothing, the changes are just raking in more money. The players look like advertising boards, everything is sponsored to the hilt and the numbers of breaks in the game frustrating. Already I have heard my friends complain about the over advertised edition of the game, and a lot of them moving onto online text only versions that highlight only on the cricket and not all the other distractions.

IPL expects about 150 million viewers a day for the coming 2010 season. Thus, laying the stones for making IPL the biggest sporting league in the world, or rather the biggest advertising extravaganza. Might even turn out to be an Indian version of the Superbowl in the US.

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The Evolution of Computing viewed through Apple Ads

All of us know how computers have evolved within our lifetimes. In fact, the other day in the office we had a discussion about what was the configuration of the first computer that each one had. And by today’s standards we did not even have toys. The evolution of computers within the Home has also improved, and the internet adding to additional push.

In today’s post we will look at how computers have evolved through the eyes of Apple Ads for the famous Mac. You will notice that off late the computing platform that they are advertising more is the hand held platforms. This is an indication towards the next evolutionary step in computing, bringing the internet and computing resources closer to us all the time.

Most of Apple’s current advertising seems to be on TV these days. You can watch most of the recent ads on the Apple website.

1970s

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1990s

2000-Present

This valentines day try the 3D valentine’s card

If you have been taking your time to write some of the posts of this blog, you might have noticed that I do like Augmented Reality a lot and the reality that this coming to life is an aspect that I am incredibly excited about. In this post I wanna look at some new commercial applications that are coming out.

First of all, a 3D greeting cards which have been adopted as a first by Hallmark. Yes the worldwide leader in greeting cards has taken on a step to combat the dip in sales because of eCards. Like the age old saying goes if you can’t beat them join them. Meaning that the cards now mash up the real world with the Virtual world, to create a one of a kind Augmented Reality Greeting card. The person receiving the card can visit www.hallmark.com/extra and follow the directions to be able to view a 3D animated feature by holding the greeting card up to the web camera. The technology breathes a digital life into the card. The animation tracks with the movement of the card, so no matter which way the card is moved, the animation will rotate along in full 3D. In many cards, various scenes appear as the card is turned in different angles in front of the webcam for a range of digital experiences.

It does makes a lot of sense to add content to a static piece of cardboard; this would imply that although you don’t need to give an ugly marker to a person, you still give a nice greeting. They can see the card through the webcam for additional content, however if they don’t have one, then definitely they have a greeting card.However, it would have been cooler if the application was accessible on the phone so that you can see the message when you receive it and don’t have to wait to get in front of a webcam. Anyway check out a demo of the greeting below :

Give it a try, maybe this valentines day you could give a special 3D card to your geeky girl / boy friend. The link for the Hallmark card is here.

Invisible text … made visible for Mobiles – QR Codes

In one of my earlier posts, I had showcased a very interesting Business card, the augmented reality business card. Right next to the 3D picture of the person was another 2 Dimensional code which was also displayed and a few guys asked me about it. That was of course the QR code, and I was surprised to find that not many people knew about the humble QR code. So this post is dedicated to the QR code. Although invented in 1994, the QR code which was then heralded as the ‘next big thing’ and the ‘replacement to the age-old Barcode’, this technology did not really take off worldwide as it had the potential for.

qrcode

The main difference from the bar code is that since it’s actually a 2 D  matrix, it can contain far more information (up to 4,296 alphanumeric characters), and the scanning device is any 3G camera phone with proper QR software installed. A smaller version, Micro QRCode, holds up to 35 characters.

The QR Code is a way to use the camera of a mobile device to capture a bit of data, be it text or a URL. The user snaps a photo of the square bar code and an application on the device makes the translation. It is bit of a fringe technology and the primary reason being not all Mobile Phones ship with an application built-in, and even when it does, they do not really advertise it.

QR codes are now mainstream in Japan, and have been for a few years.  Originally developed by Denso-Wave, QR codes gained a foothold in print media in Japan at the end of the last century, and international recognition with the publication of an ISO standard in 2001.  Since then, QR codes have become ubiquitous in Japanese print media, outdoor advertising, and even on the occasional T-shirt. Sushi bars use them to track plates of sushi consumed by their customers. They appear in Japanese bus shelters posters, linking travelers to a site that provides up-to-date information on bus arrival and departure times. In fact there is a Blog from Japan where all the posts are in QR Codes. Check this sample of a post.

Here is a How to video to use your Bar code scanner built into the Nokia N95

Now with mobile penetration increasing world over the QR code is making a slow comeback into the world through Mobile Marketing. But people have not only used it for Mobile marketing but further with creative used of this technology. Some examples that I came across are :

  • Business Cards – a QR code could take people to your company’s website or your profile on LinkedIn.
  • Google Maps and QR Codes Mashup.
  • Memorial at graves ?
  • Mashup Augmented reality with QR Codes, not only the business card that was on my earlier post. Check out this.
  • Booking Appointments – some businesses such as doctors’ offices and hair and beauty salons are using QR Codes to enable their clients to book appointments over their mobile phones. This is great if the office is closed when you pass it or if you’re in a rush and can’t wait around to make your appointment with the receptionist.
  • Adminstration – online interactive Canadian passport application forms have integrated a dynamic QR code that changes as you complete the form. The code stores all the applicant’s information and when scanned by the government processing centre, to accurately upload the applicant’s information and to allow for much faster application processing times. This video shows how the code works and changes over time.
  • Event Ticketing
  • Opt-In Marketing – For permission based marketing solutions, companies can offer a free download in exchange for a prospect’s email address or cell number.
  • Marketing Collateral – learn more about a product or service, whether via a general website or dedicated webpage, or with the power of multi-media via a video presentation.
  • Retail Signage – show current sale events, promotional discounts, download mobile coupons to the mobile device and so much more.
  • Invitations / Event Announcements – gather further information or RSVP on your mobile device.
  • Real Estate – a quick scan of an MLS listing, or from a ‘For Sale’ sign, brings up an instant virtual tour of the property.

Check out some of these Youtube videos here to check them out.

You can check out some of these free online QR Code generators to make your own free ! Yes Free !!

Awesome new Business Card … Unbelievable

Everyone wants to have an identity, this and leaving some information to contact or get in touch with a person have led to tremendous business card designs. And to make one stand out people usually go through a lot of trouble. You can see some extreme examples of the same in these links below.

http://www.smashingmagazine.com/2009/05/20/effective-business-card-design-better-than-a-plain-ol-business-card/

http://blogof.francescomugnai.com/2008/05/70-new-amazing-business-sards/

http://www.reencoded.com/2008/05/20/42-awesome-business-card-designs-with-links-to-100s-more/

http://www.graphicmania.net/most-amazing-business-cards-design-inspiration-ideas/

But that is still in a flat 2D world, introducing the new Augmented Reality Business card solutions to enable posting yourself in 3D, in fact the makers are looking at including your latest status update from social networks, tweets from twitter or any other content from the internet. This definitely goes down as a cool innovation, more will soon come.

Augmented Reality is going to be Big in 2010 and this is one of the first in the list of innovative applications that people are going to come up with for this awesome technology.

Check out my other posts about this cool technology :

Augmented Reality – The possibilities are endless

Future Tense ..

Augmented Reality – The possibilities are endless !

What is the future of search, some people might say it is fetching results faster, more relevant and as close to what you expect to find. But like me there are those who think otherwise. This is a look at the hottest new technology on around called augmented reality. Here is the Wikipedia for those who need a textbook definition of the technology.

For the past couple of years I have been following this awesome technology called augmented reality, what is it ? and how is it going to shape our next world is the question that I keep finding myself trying to find the answer for. It is strange, for something that was a concept this technology is now seriously changed the way we might be doing our work in the next few years. It is going to change the way we search for information !! A few years back when Google earth, Android OS and Google images was in its inception, Google announced that they wanted to make a technology that a person using a camera enabled phone would click a picture and Google would fetch information about the place or event. Well you don’t really need to “fetch” information anymore. Augmented reality, provides all the information you need when you see through the camera of the phone.

This was something that I was very interested to see in reality, since I had seen the first application the wikitude demo. When I visited the GE website, looking for information about their eco friendliness. I came across the world’s first large scale implementation of augmented reality. It blew my head off. I started to see the future that Google spoke about in the background. In fact you could start picturing the uses. A few months later, there are numerous tests being done worldwide for augmented reality based applications. There was this unbelievable futuristic vision pointed out by petit inventions that started people thinking in very open ways. Nokia has an application that runs on their phones that does some searching based on pictures called Nokia point and find. You can also see a demo on youtube here. Apart from the above few demo’s, there are now within a few months a lot of applications that people have worked on and come up with. There are applications ranging from Advertising, entertainment, gaming, medical training  etc that are now in labs as being tested.

The Bionic Vision lens

The Bionic Vision lens

The only hindrance of extreme wide spread use of this technology is the fact that it needs an external device for the technology to work well, including the camera, processing, and display. Now think of this technology being used in conjunction with another technology that is the Bionic vision. Check it out here.  The possibilities by connecting these two technologies are endless. Let me know if you think of any others.

Infotainment = Information based Entertainment

Amazing 3D Movies

Advertising

Magazines

Gaming demos

Hands on training and instructions [BMW Car Service]

Education – Encyclopedia

Architecture and Urban Planning

Architectural design and presentation