IPL 3 : Cricket in between Advertisements

[tweetmeme] India, the country where cricket is a religion and Sachin Tendulkar is sort of a God. I guess there have been better introductions for it, but through the IPL India is going to be known mostly as a cricket crazy nation. We are all fans of the game, me well I am not a fanatic although am an avid follower when the hectic schedules allow for them. And even for me the new edition of the IPL seems more commercialized than just a cricketing platform. The worst thing however is that my love for the game will not allow me not to watch this shamble.

The popularity of IPL in India is not really deniable, however the cow can be milked only so much. Looking at some of the figures for the money pocketed from the games so far, it seem that the organisers are going all out to monetize the game as much as possible. In IPL season one, each franchisee got Rs 25 crore from IPL as its share of the central pool. Last season that was risen to Rs 67.50 crore each. The BCCI profit also jumped to Rs 477 crore from Rs 350 in the season two compared to season one.

The portion of TV revenues to be distributed among the teams is due to fall to 70 percent this year from 80 percent. The Board of Control for Cricket in India (BCCI), the owner of the IPL, will keep the rest and in 2011, it will be 60 percent. So this means a lot of money for the BCCI already overflowing locker. This apart, franchises get an average earn about 16 crore through gate receipts, in-stadia advertising, merchandise sales, and media tie-ups. There is a lot to gain for any millionaire who set sights on the IPL. No wonder the following amounts were paid for the auctions for the second edition of the IPL

  • 111.9 million by industrialist Mukesh Ambani for Mumbai Indians.
  • 111.6 million by liquor and airline tycoon Vijay Mallya for Bangalore Royal Challengers.
  • 107 million by newspaper group Deccan Chronicle for the Hyderabad-based Deccan Chargers.
  • 91 million by BCCI secretary and businessman N. Srinivasan for Chennai Super Kings.
  • 84 million by business group GMR Holdings to buy Delhi Daredevils.
  • 76 million by Bollywood star Preity Zinta and her friends for Kings XI Punjab.
  • 75 million by Bollywood star Shahrukh Khan for Kolkata Knight Riders.
  • 67 million by Emerging Media group, partly owned by Lachlan Murdoch, for Rajasthan Royals.

Only recently, Manchester City owners have expressed in buying an IPL franchise. I won’t be surprised if the Bollywood actors who own franchises sell them to foreign investors in the years to come. Lalit Modi has already signed deals with YouTube to stream all IPL games for free in every country except the US.You can access it at http://www.youtube.com/ipl.  There have also been some icons created through the IPL advertising, The zoozoo’s are an example that everyone will relate to.

However, In a bid to get more of a advertising window, the format of the game is constantly changing, from strategic time outs changed from one to 3 shorter ones, and in stadia advertising being shown on the televised version, to more lables on the players’ clothing, the changes are just raking in more money. The players look like advertising boards, everything is sponsored to the hilt and the numbers of breaks in the game frustrating. Already I have heard my friends complain about the over advertised edition of the game, and a lot of them moving onto online text only versions that highlight only on the cricket and not all the other distractions.

IPL expects about 150 million viewers a day for the coming 2010 season. Thus, laying the stones for making IPL the biggest sporting league in the world, or rather the biggest advertising extravaganza. Might even turn out to be an Indian version of the Superbowl in the US.

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  1. Ads suck.
    There’s a channel SS1, a free channel of some sort.
    It airs the cricket without ads.

      • misterjester
      • March 20th, 2010

      Have to try it out .. but which region does this channel show ??

  2. yea, especially those one which they show rite in between the overs……BCCI has gone retard or what……?
    though it won’t affect the viewership…..but i feel like cheated while watching the matches……..

    BTW of topic……Delhi Gonna Win This One……and bring the trophy home….this time

      • misterjester
      • March 19th, 2010

      Tell me about it, its more than just frustrating to get these ads nearly everywhere possible …

      Hehehe .. another Delhi Fan, I would still have hopes on Bangalore and Bombay 😉 B is the winning letter 🙂

  1. March 15th, 2010

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