YouTube – not just for cute cats anymore

When looking at the Indian Movie Industry adopting technology I mentioned how 3 Idiots will be available as a paid service in India 12 weeks from the release of the movie, it might be more of a PR stunt than adoption of technology. The point to be taken from this is the fact that YouTube is now getting involved more into the main stream media and this mostly in India. All of us have spent time on YouTube looking at cute cats, music videos, of just FAIL videos. This is what they have in mind.

In fact, YouTube is not only looking at the cute cats and crazy stunts of Indian guys, but is looking at the core entertainment medium of the sub continent. Movies and Cricket, yes you read it right, being the 2 most discussed topics in India along with Politics, this is the best route to get into the Indian conversation.

Starting with Cricket

Like a lot of people say, cricket is not a game in India, its a religion. If that is true, the IPL is the Haj of the cricketing world these days especially considering that the T20 format of the game was made famous by IPL. YouTube is now the official match partner for the IPL T20 of 2010. Yes, you read it right. No need to scout the web for an illegal source to watch IPL, you can see it live on YouTube. Check out the IPL Channel here.

Watch Movies Legally

I am not sure how many of you know about the foray of YouTube into movies, it now has a channel dedicated to full length movies and documentaries that can be watched online for free and yes legally. most of them even with english subtitles. What’s more the movies section features a grand “Bollywood” channel, showcasing some good movies like Andaz Apna Apna, Hulchal, Maine Pyar kiya, Hera Pheri, Mumbai Salsa and Amar Akbar Antony amongst others.

You can check out the channel here.

Movie Premiers

Yes you read that right as well, YouTube will be premiering a first in the land of song and dance, the Bollywood movie ‘Striker’ will be premiered on YouTube. At this moment they have mentioned that this will not be visible if you are signing in from India. Users in the US will be charged $4.99 to watch the movie, and everywhere else it will be available for free. Being in Dubai I am sure I will be able to watch the movie online.  I hope bandwidth issues will not hinder us watching this, the YouTube intro for Striker says 4 Days to go. I am sure this is a first of its kind in India.

Check out Striker’s Page here.

I think Google are playing their cards right in India, from landmark based navigation introduced in Google Maps by Google India, Transliteration tools to now YouTube innovations. If things go well, they might be able to bring back people into Orkut, Google’s Social network from Facebook.

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