This valentines day try the 3D valentine’s card

If you have been taking your time to write some of the posts of this blog, you might have noticed that I do like Augmented Reality a lot and the reality that this coming to life is an aspect that I am incredibly excited about. In this post I wanna look at some new commercial applications that are coming out.

First of all, a 3D greeting cards which have been adopted as a first by Hallmark. Yes the worldwide leader in greeting cards has taken on a step to combat the dip in sales because of eCards. Like the age old saying goes if you can’t beat them join them. Meaning that the cards now mash up the real world with the Virtual world, to create a one of a kind Augmented Reality Greeting card. The person receiving the card can visit www.hallmark.com/extra and follow the directions to be able to view a 3D animated feature by holding the greeting card up to the web camera. The technology breathes a digital life into the card. The animation tracks with the movement of the card, so no matter which way the card is moved, the animation will rotate along in full 3D. In many cards, various scenes appear as the card is turned in different angles in front of the webcam for a range of digital experiences.

It does makes a lot of sense to add content to a static piece of cardboard; this would imply that although you don’t need to give an ugly marker to a person, you still give a nice greeting. They can see the card through the webcam for additional content, however if they don’t have one, then definitely they have a greeting card.However, it would have been cooler if the application was accessible on the phone so that you can see the message when you receive it and don’t have to wait to get in front of a webcam. Anyway check out a demo of the greeting below :

Give it a try, maybe this valentines day you could give a special 3D card to your geeky girl / boy friend. The link for the Hallmark card is here.

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  1. January 31st, 2010

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